Empowering Literacy Through Design
Transforming a legacy program into a modern, scalable platform that engages students, supports teachers, and prepares for future growth.
Overview
The client approached us with a long-standing CD-based reading program that needed to evolve for today’s digital learning environment.
The vision was to:
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Reimagine the experience for students teachers, and parents.
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Bringing it online
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Modernising its visual identity, and
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Creating a foundation for expansion into new subjects and features.
The challenge lay in balancing immediate impact with long-term scalability. Students needed engaging, gamified elements that encouraged reading progress. Teachers required clear reporting tools and actionable insights to support early intervention.
At the same time, the platform needed to grow beyond reading into homework, collaboration, and additional subjects like maths and science.
We partnered closely with the client and developers to ensure that every design choice was both technically feasible and future-ready.
The result was a revitalised product strategy, a scalable design system, and a modernised brand identity that positioned the platform for lasting growth in the EdTech space.
Services
Designing user journeys and product flows that balance business needs with intuitive, seamless use.
Creating flexible, documented systems that ensure consistency today and adapt easily to future needs.
Shaping visual identities and design languages that strengthen brand presence across digital products.
Sector:
Education
Our Approach
From Legacy Program to Scalable Platform
We combined user insight, modern design practices, and technical collaboration to transform this tool into a future-ready EdTech platform.
Mapping the Journey
We mapped student and teacher workflows to identify motivation gaps, learning triggers, and opportunities for early intervention.
Building for Engagement
We designed motivating student experiences with light gamification while equipping teachers with clear dashboards and real-time reporting tools.
Modernising the Brand
We evolved the legacy mascot into a modular 2D vector system, balancing personality with development efficiency and scalability.
The Outcome
An Engaging & Scalable Reading Platform
The redesigned platform transformed a legacy CD-based tool into an engaging, modern experience built for both learners and educators. For students, progress-driven gamification encouraged reading habits with milestone rewards and visual feedback. For teachers, real-time dashboards and clear reports provided insight into class and individual performance, supporting early intervention where it matters most.
At the heart of the redesign was a scalable visual and technical foundation.
We modernised the brand identity with a fresh, approachable design language suited for today’s EdTech landscape.
The outdated 3D mascot was reimagined as a modular 2D illustration system, able to express movement and personality while remaining lightweight and efficient to implement. Anchored by the metaphor of “the ant’s journey,” the concept opened opportunities for gamification, collaboration, and storytelling to unfold over time.
By pairing design innovation with technical collaboration, we created not just a refreshed product, but a platform capable of expanding into new subjects, homework portals, and classroom dynamics. It was a foundation for education that grows with its learners.
Modernised Brand Identity
A refreshed design language rooted in modern EdTech aesthetics, paired with a modular illustration system and the metaphor of the ant’s journey. This scalable concept laid the foundation for future gamification, storytelling, and thematic classroom experiences.
Educator Dashboard
Intuitive dashboards provide real-time data, actionable insights, and reports to help teachers quickly identify gaps and personalise interventions.
Gamified Student Experience
A motivation-driven design introduces light gamification, milestone progress, and visual rewards, making reading fun, engaging, and habit-forming for students.
In Summary
A Platform Built to Evolve
An engaging reading journey for students and actionable insights for teachers, designed on a scalable foundation for future growth.
Impact
70%
Navigation efficiency
Reduced interaction steps for key user journeys by 70%.
40%
Illustration efficiency
Modular character system cut dev effort by 40% while modernising visuals.
Scalable
Design foundation
A single design system built to support future subjects and features.
Motivating
Student experience
Light gamification encouraged sustained reading habits.